Probably ...

Go on, have the bottle to be different.

£5000 in £10 and £20 notes were individually dropped around the streets of London with a removable sticker that read, Carlsberg don't do litter. But if they did it would probably be the best litter in the world.

Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Director: Kate Stanners
Creative Directors: Richard Denney, Dave Henderson
Creatives: Rob Porteous, Dave Askwith