It Seems That Capitalitis Is A Serious Problem In Writing At The Moment. You See How Ridiculous This Paragraph Looks? Furthermore, It Is Harder To Read.
Nevertheless, amateur copywriters (and even some professionals) have developed the habit of capitalizing the initial letters of words to give them emphasis or make them appear more important.
In effect, it looks amateur and unprofessional. Capitalizing entire words should be avoided - the etiquette of the internet deems capitalization as shouting. Note that your style guide may determine that certain goods or products should have a capital initial - for example, Roasted Maine Lobster with Bouillabaisse Sauce, Acceleration Therapeutics, et cetera.
Below is a guide to what should be capitalized.
Capital letters are used with:
Names and titles of people
a. Winston Churchill
b. Marilyn Monroe
c. the Queen of England
d. the President of the United States
e. the Headmaster of Eton
f. Doctor Mathews
g. Professor Samuels
Note: The personal pronoun 'I' is always written with a capital letter.
Titles of works, books etc.
a. War and Peace
b. The Merchant of Venice
c. Crime and Punishment
d. Tristan and Isolde
Note: Words such as 'and', 'of', 'in', et cetera should not be capitalized.
Months of the year
January July
February August
March September
April October
May November
June December
Days of the week
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Holidays
Christmas
Easter
New Year's Day
Boxing Day
May Day
Thanksgiving Day
Geographical names ... names of countries and continents
America
England
Scotland
China
Peru
Albania
Africa
Europe
Asia
Names of regions, states, districts etc.
Sussex
California
Queensland
Provence
Tuscany
Vaud
Florida
Costa Brava
Tyrol
Names of cities, towns, villages etc.
London
Cape Town
Rome
Florence
Bath
Wagga Wagga
Vancouver
Wellington
Peking
Names of rivers, oceans, seas, lakes etc.
the Atlantic
the Dead Sea
the Pacific
Lake Leman
Lake Victoria
Lake Michigan
the Rhine
the Thames
the Nile
Names of geographical formations
the Himalayas
the Alps
the Sahara
Note: 'the' is not capitalized.
Adjectives relating to nationality nouns
France - French music
Australia - Australian animals
Germany - German literature
Arabia - Arabic writing
Indonesia - Indonesian poetry
China - Chinese food
Names of streets, buildings, parks etc.
Park Lane
Central Avenue
Pall Mall
George Street
Sydney Opera House
Central Park
Hyde Park
the Empire State Building
Wall Street
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