... the days when fish and chips were wrapped in newspaper?
The Ocean Basket Seafood Restaurant in South Africa do - hence this ad. The fish, chips and 'crumpled paper' are printed right there in the newspaper.
Agency: Joe Public Advertising, Johannesburg, South Africa
Creative Director: Liezl-Mari Long
Art director: Lucas van Vuuren, Brendan Hoffmann
Copywriter: Hanlie Kriel, Jonathan Warncke
Photographer: Pete Maltbie
Retouching: Paul Hudson
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