All those FexEx trucks blasting along the road .... displaying their famous arrow logo to the world ... what fantastic exposure that is; thousands of moving billboards showing their brand to millions on a daily basis.
Of course, as a restaurateur you don't need global exposure like that - unless you have an international restaurant chain (and in which case, you are unlikely to be reading this for your own edification; you could probably teach most of us a thing or two).
But how about a moving billboard within your local area? It can be easily achieved, without much expense, and then will do its job for you on a daily basis - right where you need it to be. A stylish and branded vehicle is a perfect way of getting exposure.
However, you don't want it to be sitting outside your restaurant all day so wrap a vehicle which will be driven by your husband / wife / lover / significant other as they go about their daily business; even a son or daughter if you are confident that their driving skills are up to the task. You don't want to see your carefully-wrapped vehicle in a ditch. (Although if it makes the TV news, it could be a good thing!)
Just one thing - make sure that you arrange for the vehicle to be professionally detailed once a week, it is representing your business so needs to be sparkling at all times.
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