When you open your restaurant, you want the world - or at least, your local piece of the world - to know about it. Your design company will work with you.
They will plan and distribute your press releases, design and create advertising material and invitations to your grand opening. Chances are that they have advised you to have the windows of your premises wrapped with 'taster' graphics to give the public and idea of what's coming.
In addition, your city hall has your permits on file, you have applied for operational and other licenses and it's easy for people selling advertising and other goods to find out about your new restaurant. You are likely to receive frequent calls and visits from salespeople offering you advertising:
At "... prices which won't last"
Where "... there's limited space available"
Where "... the deadline is tomorrow so I need your decision now"
Etc.
Don't fall for it. If you have advertised properly, pre-opening, you'll now be meeting a multitude of people offering unbelievable advertising deals, stunning coupon offers, directory listings personnel ... a hoard of marketers.
It's important to have a sound marketing plan scheduled, in conjunction with your design team, well in advance. Simply say to the salespeople "We have our marketing budget fully allocated. Thank you". Blame your accountant, blame your financial adviser, just don't fall for every 'marketing opportunity' which walks through the door.
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