For cost-effective advertising, a simple postcard campaign can work wonders. A well-designed card can say such a lot about you and your business.
Many years ago, I sent our a postcard campaign; a series of four postcards sent out to the same recipients. One day, I received a phone call and a lady said "I just want you to know that I have no need for your services and I doubt I ever will but I just wanted to tell you how much I am enjoying your postcards. I have saved them all and have them all on my refrigerator door. They brighten my day. Thank you".
I was amazed and delighted. She had gone to the trouble to call me and tell me that she loved our postcards, even though she wasn't in the market for our services. But I'll bet that she remembers the company name to this day.
And I'll bet further that if she ever DID need our product or services, we would have been the first company she'd go to.
The postcards were beautifully designed; worthy of collection and featured fabulous photography.
For a client, we created a series of recipe cards, see the images above and below. Once again, recipients kept those cards because they were attractive AND useful.
Don't forget the power of the postcard!
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