Finding and selecting the right staff is one of the most important tasks a restaurant owner faces. This is especially true for a start up.
When your restaurant first opens, the people your potential clients will meet will be your front of house staff. And is this group of people who will determine how your new restaurant is perceived. Classified ads, usually online, are the most popular way to advertise for staff, athough word-of-mouth can be a very powerful tool.
Even a simple ad can be worded in such a way to attract the right people. When thinking about your ad, keep in mind the concept of the business and the kind of people you want to attract. Tailor your ads accordingly. But an online ad will only give you limited space to describe the positions you have available and you're unlikely to have the space to define the whole concept behind your restaurant. Remember, that advertising for staff is still advertising for your restaurant and your ads can be placed where your potential patrons will get to know about you.
So why not advertise for staff in the same places you will advertise for business? Let's say that you intend to advertise your business in three local magazines. Your design company is working on full page, full color ads. Why not advertise for staff in the same way? A full page ad gives you plenty of opportunity to display your concept so that you will attract the right applicants. As well as attracting the right kind of applicant, these magazine ads will also announce your presence to your target audience and will show your attention to detail when it comes to your brand. The fact that your applicants come from the same source as your clientele establishes a bond between them that can have a lasting, positive affect on the future of your business.
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