NEW YORK (Business Wire EON/PRWEB ) April 23, 2008 -- American consumers are about to discover an exotic spirit that is like no other in Mekhong, a premium golden spirit that International Beverage Holdings Ltd., USA (IBHL USA) is importing from Thailand.
Peru has its Pisco, Mexico its Tequila and Brazil its Cachaca. Mekhong, which has long been the pride of Thailand, will quickly find its place here in the U.S. and enjoyed by the American market
Mekhong is a unique, premium blended and distilled Thai spirit made mostly from sugar cane and rice and infused with a special blend of indigenous Thai herbs and spices. The highly secret Mekhong recipe was developed to complement the taste and flavor of Thai food and delivers a distinctively rounder texture, delightful aroma and a smooth and more balanced taste than most golden spirits.
News Image At 35% alcohol by volume, the product’s smooth mixability makes Mekhong an ideal spirit for fascinating and flavorful cocktails. Mekhong is a complex and well balanced blended and distilled spirit with a golden, dark amber and reddish copper appearance. Its flavor and aroma are both spicy and sweet with hints of ginger, honey, toffee, vanilla, floral, herbs and citrus.
Mekhong is poised to take advantage of the resurging “cocktail culture” in America that is looking for fun and interesting new flavored cocktails. Mekhong is nice and smooth straight but mixes extremely well in a wide variety of cocktails.
Among the most popular Mekhong cocktails are the Sabai Sabai, the Thai welcome drink, popular for more than a decade at Thailand’s famed upscale and pristine beach resorts, which is a strong contender to compete with mojitos and margaritas in the U.S. Sabai Sabai calls for 1.5 shots of Mekhong, 1.5 shots fresh squeezed lemon juice, .75 shot simple sugar syrup, finger pinch of sweet Thai basil and club soda.
Other fun and tasty Mekhong cocktails include the Mekhong Long-Tail, which combines Mekhong with lime juice, ginger ale (or ginger beer), Angostura Bitters and sliced lime wheels, the Thai-Foon, Mekhong mixed with coconut puree or cream, white Crème de Cacao and a touch of grated or ground nutmeg, and the Khing Khong, Mekhong and cola, which towers in taste over a traditional rum or bourbon and cola drinks. A full listing of Mekhong recipes and its history is available at the Mekhong Web site: www.thespiritofthailand.com.
IBHL USA president John Lennon likens Mekhong to other national pride spirits in different parts of the world that have become popular specialty alcohol here in the U.S.
“Peru has its Pisco, Mexico its Tequila and Brazil its Cachaca. Mekhong, which has long been the pride of Thailand, will quickly find its place here in the U.S. and enjoyed by the American market,” said Lennon.
Lennon added, “When it comes to spirits there is nothing more Thai than the iconic Mekhong. A taste of Mekhong is truly enjoying a taste of Thailand, and because of its flavor and finish it is the perfect complement to the spicy and sweet and sour flavor combinations of Thai and Asian food.”
Mekhong is distilled, blended and bottled at the Bangyikhan Distillery on the outskirts of Bangkok. The brand is named after the mighty Mekhong River, which is derived from “Mae Nam” - Khong in Thai meaning “the mother of all waters” and has a long mystical history in Thailand and throughout Southeast Asia. Launched in 1941 as Thailand’s first domestically produced branded spirit, Mekhong quickly became the most popular brand in Thailand and still today is synonymous with Thai pride and patriotism.
Mekhong comes in a unique 750 ML international bottle taking its design inspiration from traditional Thai boating on the Mekhong River. A colorful red and gold ribbon is tied around the neck of each bottle. The ribbons are a symbol of good luck and are representative of the ones boaters tie around their vessels to ward off evil spirits as they travel the Mekhong River. Mekhong is available in 350ml, 700ml, 750ml and 1 liter.
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