See?

Remember, not everyone sees colors the way you do.

In fact, one person is twenty is medically classified as color-blind. Most of these people are men (heehee). But for every person with a medically recognized color-deficiency, there are many, many more who have a lower degree of color blindness.

So, it's important to make sure that the colors used in your project are visible to everyone.

As we've said before, designers don't choose colors because they 'look pretty'. Of course, designers make color choices partly because of aesthetic reasons but there are several additional reasons such as the color wheel, the meanings of colors, the emotions colors evoke and more.

When clients select colors themselves, if they are not trained and experienced in the theory of color things can go badly wrong.

I'd venture to say that no matter what your product or service actually is, approximately fifty percent of your clients will be men; even if you are selling ladies' underwear. (In fact, I'll bet that more than 50% of Victoria's Secret's customers are men!) Do they see your logo, website, brochure? Do they see it properly? On your website, is the navigation clear to people with color deficiencies? I've seen sites which just can't be navigated by these people. And what a shame - the BUY NOW or CONTACT US buttons can't be seen at all!

If you decide to ignore your designer's advice and choose your own colors, make sure that they are thoroughly tested - or your potential clients may just not see you at all.