You know that the majority of visitors to your website will have found you thanks to a search engine.
They searched for a terms relevant to your business, and there your site was in the results. Nice. In the search engine results there was the title of your site and, under that, a brief description of your site and business - an attractive and appealing title and description; this is what made your viewers click onto your website.
But wait a minute ... have you ever thought how that nice title and description got there???
Oh, it must be the search engines who do it. Right? Think again. Remember that your site is included in search engines free of charge, absolutely free. Do you really think that their staff spend all their time crafting accurate titles and descriptions for your website?
Of course not.
When your website is built, the page title and the description is coded, by us, into every page of your website. Because we have all your copy on the blueprint (we do, don't we?) then that title and description will accurately reflect what's on each individual page.
In the event of the blueprint not being completed (oh dear, oh dear) each page will be coded with a generic title and description - that's not very good for your potential viewers, is it?
In addition, because the coded title and description accurately portray what's on each page, the search engines will love your site and situate it accordingly in results.
Win, win, win. Everyone's happy. You are, because you are getting accurately targeted visitors to your site. The search engines are, because they are supplying relevant results to their customers. TSDG is happy, because your site is working for you. Your viewers are happy because they have got exactly what they were looking for without wasting time on other sites.
How fortunate that you made sure that all your content was on the blueprint before we build the site.
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