The number of links your website viewers are faced with should be kept to a minimum.
I imagine that we’ve all been to websites where we are faced with so many links that we don’t know where to go - so we go somewhere else. Too many options are confusing and may make viewers leave your site. By studying your blueprint you’ll be able to see where you can refine your navigation.
One way of doing this is to consider your content.
Let’s imagine that you are a museum and you have a section with information for potential visitors giving your opening hours, ticket prices and directions to your premises. It’s tempting to have sub-navigation for all those sections; in other words, links to HOURS, TICKETS, DIRECTIONS.
But the ticket information, and the hours information will only be a couple of lines of copy each. Do they really need their own page? It’s better to have the hours, the ticket prices, brief directions and a custom map all on one page. That way, the potential visitor can print the page and have all the visitor information at their fingertips.
It often the same with bios. If you have a three-person team and each person’s bio is a short paragraph, it’s better to have them all on one page, rather than individual pages each containing just a small amount of copy. However, if you are featuring a dozen members of your board of directors, and each has a full length bio, then of course each will need its own page.
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