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Let's get this straight, once and for all.
Continue reading "Webmail" »
If there's one word I'd like to ban from copy, it's unique.
Continue reading "Unique" »
The number of times I see it ...
Continue reading "Copy - who cares?" »
Someone in our studio said that today. Dreadful expression.
Continue reading ""Cut to the chase"" »
Let's say that you're an interior designer. Would you recommend furnishings and decor without seeing the house first?
Continue reading "Why do we need to know?" »
Occasionally clients have asked whether it's a good idea to launch a 'mini website' whilst their main site is being built.
Continue reading "Mini-launch?" »
You know that the text-only version is created immediately after your full-graphics site.
Continue reading "Too late" »