Why do we need to know?

Let's say that you're an interior designer. Would you recommend furnishings and decor without seeing the house first?

Let's say that you supply plants. Would you recommend plants for a client without seeing the garden first?

Let's say that you're a graphic designer. Would you design an ad without knowing what magazine it's going in first?

Of course you wouldn't. But it's surprising how many people forget to tell us what magazine we are designing for. Then, when we ask, they say "Why on earth do you need to know that?"

OK, here are just a few reasons:

Have you supplied accurate dimensions, bleed details, color specs, delivery information, deadline details etc? The chances are that you haven't, so we will need to contact the publication for those details. (Saving you the bother, actually).

From a design point of view, it's quite amazing that people think we can design for something without knowing where it's going. Magazines are based on a series of grids. It might, for example, be based on a grid of three. If your ad is also designed on a grid of three, you ad looks as though it 'belongs' and blends harmoniously with the editorial pages. (It might even look like editorial - even better!)

Magazines use certain fonts - if your brand rules permit, we can design your ad with the same - or complementary fonts. Other style issues can be taken into account to make your ad into something really special rather than another boring ad that a reader will glance at for a fraction of a second.

You're paying a lot of money for that ad space - don't waste it by not allowing us to get the ad right.