Look, I don't pretend to know anything about aerodynamics. I have no idea how a plane flies. How it gets off the ground astounds me. I'm surprised, but delighted, that it stays up there and gets safely down again.
I wouldn't have any idea how to go about making a cake. I can't dive; swim yes, but I dive like a brick. I am useless at mathematics. How do people steer boats? How many galaxies are there? How do snails reproduce? I wouldn't know where to start if I had to perform an appendectomy. I wouldn't have a clue how to do origami. I don't even know how to work our coffee machine. There are so many things I don't know and I don't understand.
Much like most people. Luckily, I'm never called upon to perform an appendectomy. No-one has ever held a gun to my head and asked me to explain how planes fly. And as I'm not a snail, it really doesn't matter how they reproduce.
Again, like most people, there are things I know and can do and there are a lot more things that I don't know and can't do. Isn't that the same with everyone?
But sometimes it seems to me, especially with design and websites, that everyone is an 'expert'. The other day I had a client ask me for the Google API. I would bet money on her not knowing what on earth that is.
I recently had a client ask me if we had coded metatag keywords into their site. Well, no actually, because metatag keywords used to exist in website coding in the last century for search engines but search engines haven't paid attention to them in years.
Usually, these questions are usually coming from their nephew, IT guy or the kid next door who "knows about computers".
Well, would you let the kid next door fly that plane you're going on?
Remove your appendix?
You would???
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