It may be surprising to some, but designers are people too.
Being a little fanciful for a moment, I would say that everything in life has a natural rhythm and that applies to design too. Any project, a brand, a website, a publication, an advertising campaign - they all have a rhythm which is better if it isn't broken.
I can't do with prima donna designers. Design is a job. Creative block? No thank you, not here. If you're a trained and highly skilled designer, you get on with the job. OK, everyone has days
So what does break the rhythm? Usually, the client. I appreciate that the client is busy running their business. I realize that the client has a hundred different things to do before lunch. However, in order to get the very best from your design agency, clients should try hard not to break the rhythm and the flow of a project.
Designers get into a rhythm with a project. If that rhythm is broken, you will probably more than likely get the same result but it will take longer to achieve.
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