OK, it might be that I'm feeling particularly stupid today, but I can't see the connection between our feathered friends and potholes. Can you?
I've been racking my brains. Why on earth have I been doing that? Because KFC's latest marketing venture is to go around town filling in potholes and stenciling their logo on top of the new patch.
OK.
Look, I don't like potholes. I once ruined a perfectly lovely BMW thanks to a pothole in the road. Yes, they need fixing. Of course they do. And there are attorneys who specialize in 'pothole injury compensation'. Potholes are a problem (and they can also make attorneys rich).
But I'm just imagining the KFC boardroom:
"Hey guys, I've got this great promotional idea. We go around filling potholes in the roads and stamping our logo on the top". Wow, thinks everyone, that is such a brilliant concept, give the man a pat on the back, a raise and a cigar. (I am usually very careful to avoid being gender-specific and would normally say 'man/woman', but I see this pothole scheme as being a wholly male idea).
I'm also imagining myself driving down a pothole-free road (in the BMW's replacement) and seeing a pothole repair with the KFC logo on it and thinking to myself "Wow, that's a plan. I must drive right now to the nearest KFC and eat some calorie-laden, cholesterol rich, probably overpriced fried chicken." I can't see it somehow, can you?
Brand awareness, and using getting your logo in front of people, are excellent concepts. Cause marketing is excellent. But really ... someone explain this one to me.
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