OK, this has nothing to do with restaurants (or branding really) but we're very excited about Pro Pilates! And there's a lesson to be had here...
Pro Pilates are located in Fort Lauderdale and are a new client. We're looking forward to an exciting new website we'll create for them. It will feature a social networking section and all sorts of fantastic features.
But that's not the only reason we're excited. It's difficult for any designer to embark on a project he or she knows nothing about. Believe it or not, we have had clients in the food service industry who have never supplied us with their products to sample. And how important that is.
With Pro Pilates, four of us from TSDG went along for a trial lesson and immediately felt the benefits. We are now even more enthused about the subject AND the project.
So why don't our restaurant clients do this? Actually, I do recall a couple of restaurant clients years ago who delivered lunch for us all. It's not just that this makes us appreciate the product we are working with, we love food too so the goodwill factor is tremendous!
So here'd today's tip. If you're in the food service industry, FEED your design company!
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