TSDG restaurant branding: Some people don't eat meat!

This fact might have escaped your notice.

Especially, it seems, if you are a chef or a restaurateur. I have ranted about this before; also about the fact that not everyone who doesn't eat meat is happy with a vegetarian bloody lasagne every time they go out to eat.

Statistics are usually quite wrong, especially if you find them on the internet, but nevertheless I am going to report that various websites claim that in the US, about ten percent of the population don't eat meat. That was from a few years ago and I imagine there are more now, whatever the correct percentage was.

Now there are various reasons why people give up eating meat. (And fish - this often happens at the same time).

One reason is health. Meat is high in fat as a rule and, unless organic, can be pumped with all sorts of evil stuff. Another reason is animal rights, although I must admit that I don't really get that one. Then, there are people (like me) who just don't like it.

So I was quite excited recently to go to a 100% vegetarian restaurant and, it was a disappointment. The reason for the disappointment was that this VEGETARIAN restaurant had assumed that the people who don't eat meat really like meat and want to eat foods that taste like meat, but aren't. If that makes sense.

The majority of dishes contained some sort of meat substitute. Fake veal, fake beef, fake this, that and the other.

Hopeless.