0K then, ask a selection of British people about their favourite chocolate. (Asking about their favourite brand was just an excuse to write about this topic in what pretends to be a series of rants about design. It's my party, sorry, blog, and I'll cry about Cadbury's if I want to...)
I'll admit that there are some chocolate snobs who'll pontificate about Swiss chocolate and good luck to them. We know the truth.
BBC America tells me that some American conglomerate, Kraft if I remember correctly, is trying to buy Cadbury's.
No, no, no, no. This is not on.
In recent times, the news has been full of all sorts of doom and gloom but what is the world coming to when our beloved Cadbury's is under threat? Let Kraft get their hands on it and it'll taste like Hershey's in no time. A grim prospect indeed.
Read this:
Kraft said the proposed deal would create a "global powerhouse" in snacks, confectionary and quick meals, with a geographically diversified business and leading positions in developing markets such as India, Mexico, Brazil, China and Russia.
Global powerhouse? This is chocolate we're talking about. Furthermore, that quote above was copied and pasted exactly from their press release - and it's confectionery, not confectionary. We can't trust the nation's chocolate to a company that can't spell, for goodness sake.
Before we know where we are, they'll be calling it 'candy'.
And then shortly, we'll have
Dairy Milk Turkish Delite
Double Deckas
Cadbury's Fingas
Fruit 'n' Nut
What's more, we'd lose adverts like this:
KEEP CADBURY'S BRITISH!
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