A chap walks into your restaurant and says "I'd like that thingy for an appetizer, then that prawn whatnot. Then that nice red wine that I had last time."
Of course, you have no idea what to serve him. You have ten appetizers on your menu and not one of them is called thingy. You have four entrees which feature prawns - which one does he mean? And much as you pride yourself on remembering your valued clients, you can't for the life of you remember what wine he had last time.
So being rather clear is good. It means that you won't go hungry.
Or you take your car to the repair shop:
"I'm having a problem with the thingummy. It makes a sort of noise sometimes. That whatdoyoucallit isn't quite right either." Well, you wouldn't be surprised if the bloke gives you a funny look.
Or you want some revisions making to your website.
"On the bio page, change FLA to Florida". Well, there are four bios, all of which have FLA - which bio page do you mean?
"On the landing page ..." What is the landing page? There's no page called yourcompany/landing.htm. We puzzle it out - of course, the client means the page that the viewer first lands on, could that be it? No. Inexplicably, they meant the home page.
"On the home page remove the photograph of the bear". But there is no photograph of a bear on the home page (home.htm). There's one on the contact page, they can't mean that one can they? And there's one on the index page. OK, we'll take a gamble and assume they mean the index page, shall we?
Or even ...
"On the main page..." Now which is the main page?
It goes on and on and on...
Just as you could say "the prawn jambalaya" or "the brakes", so can you say "on home.htm" can't you?
Thank you.
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