The above was seen in an online ad. The writer of the ad wanted graphic design for his new restaurant.
What he (or she, but more than likely he) wanted, within the space of ten days, was a new website, business cards, menu design and flyers for his (I know, or her) new restaurant.
Well, let me say that this bloke (I'm convinced in was a bloke) is living in cloud cuckoo land.
Can a designer create a website, business cards, a flyer and menus in ten days? Yes, of course, I could probably do the lot in one day if required. But they'd be no good. The collateral would be pretty, the website would work, but they'd be no good for the business.
Let's take the website as an example. If you're a TSDG website client, or if you've read a recent rant about website timelines, you'll know that the construction of a website should take about six weeks. That will allow for boring, but necessary things like browser testing, keywork density, copy coding, color testing, load-speed testing, head section creating and so on and so on and so on and so on ...
Yes, you can have a website that's slapped together in a few days but that's like buying a car without an engine. I can guarantee that if you have a one-week website, it's not going to work for you.
Unfortunately, I don't know who this bloke is (I'm still convinced) or where he is, so I won't be able to see his slapped together website but I'm pretty sure that, if he is a successful restauranteur, the one week website will be replaced with a proper website within a year.
Well, let me say that this bloke (I'm convinced in was a bloke) is living in cloud cuckoo land.
Can a designer create a website, business cards, a flyer and menus in ten days? Yes, of course, I could probably do the lot in one day if required. But they'd be no good. The collateral would be pretty, the website would work, but they'd be no good for the business.
Let's take the website as an example. If you're a TSDG website client, or if you've read a recent rant about website timelines, you'll know that the construction of a website should take about six weeks. That will allow for boring, but necessary things like browser testing, keywork density, copy coding, color testing, load-speed testing, head section creating and so on and so on and so on and so on ...
Yes, you can have a website that's slapped together in a few days but that's like buying a car without an engine. I can guarantee that if you have a one-week website, it's not going to work for you.
Unfortunately, I don't know who this bloke is (I'm still convinced) or where he is, so I won't be able to see his slapped together website but I'm pretty sure that, if he is a successful restauranteur, the one week website will be replaced with a proper website within a year.
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