Opinions are certainly divided. There are those, like Chevrolet, Dell, Starbucks, Ford Motor Company, JetBlue and so on and so on, who love it and make the most of it. There are others, small businesses usually, who say that Twitter "just doesn't work".
I saw a great example recently. A chap, who has a small, local retail store, said that he had tried Twitter but, well, it "just doesn't work".
When asked who he had used for his social media campaign, he replied that it was a very good company but their results had been 'unsatisfactory'. You can understand why this puzzled me. He used a good social media marketing company but "it didn't work"?
Now if that was me, knowing that huge companies use the media with enormously successful results, I'd be inclined to think that there was something wrong with the company I was using, rather than the media itself. Wouldn't you?
So, purely in the interests of research, I looked at his Twitter page to see what this fine company had done. Haha!
Sorry, but I had to laugh.
To begin with, there is no custom background. Anyone going to the page would have absolutely no idea who they are or what they do. They did have a link to their website though, which a barely what you or I would call a website AND it has link on it to the Twitter account that "just doesn't work". Curiouser and curiouser, as Alice would say.
The bio consisted of seven words. The Twitter account had been open for eight months and there was a total of twelve posts, all blatant sales messages - apart from one that promoted a clairvoyant.
I find it a little odd that their friend the clairvoyant didn't warn them that they'd got the wrong company directing their social media campaign, don't you? But I digress...
Then I was thinking that it's hardly surprising that "it just didn't work" because they never had conversations with anyone, never offered #FF recommendations, never retweeted anyone ... and then I realised that probably one reason for this was because they only had .. just wait for this ... thirty eight followers.
Now, I don't know who this good company were but it's obvious that the chap who employed them thought highly of them, strangely. Surely before employing a company you ask to see examples of their work? You study their success stories? And then, knowing that they've done wonderful things for other people, you still refer to them as a good company and don't question the fact that "it just didn't work" for you?
I find this all very bizarre.
Of course, the chap in question isn't a young bloke. He doesn't know anything about today's marketing methods so sensibly, he employed someone to do it for him.
But when they failed, he blamed the media itself. I'm still trying to figure this out. Look, just because you don't understand something doesn't mean it doesn't work.
I have no bloody clue how the internal combustion engine works, no matter how many times people explain it to me, but that doesn't stop me driving a car; I don't use a horse and cart. Oddly, I think that's a better attitude!
Still, I'll keep an eye out for the poor old chap going by on his (no doubt high) horse.
When asked who he had used for his social media campaign, he replied that it was a very good company but their results had been 'unsatisfactory'. You can understand why this puzzled me. He used a good social media marketing company but "it didn't work"?
Now if that was me, knowing that huge companies use the media with enormously successful results, I'd be inclined to think that there was something wrong with the company I was using, rather than the media itself. Wouldn't you?
So, purely in the interests of research, I looked at his Twitter page to see what this fine company had done. Haha!
Sorry, but I had to laugh.
To begin with, there is no custom background. Anyone going to the page would have absolutely no idea who they are or what they do. They did have a link to their website though, which a barely what you or I would call a website AND it has link on it to the Twitter account that "just doesn't work". Curiouser and curiouser, as Alice would say.
The bio consisted of seven words. The Twitter account had been open for eight months and there was a total of twelve posts, all blatant sales messages - apart from one that promoted a clairvoyant.
I find it a little odd that their friend the clairvoyant didn't warn them that they'd got the wrong company directing their social media campaign, don't you? But I digress...
Then I was thinking that it's hardly surprising that "it just didn't work" because they never had conversations with anyone, never offered #FF recommendations, never retweeted anyone ... and then I realised that probably one reason for this was because they only had .. just wait for this ... thirty eight followers.
Now, I don't know who this good company were but it's obvious that the chap who employed them thought highly of them, strangely. Surely before employing a company you ask to see examples of their work? You study their success stories? And then, knowing that they've done wonderful things for other people, you still refer to them as a good company and don't question the fact that "it just didn't work" for you?
I find this all very bizarre.
Of course, the chap in question isn't a young bloke. He doesn't know anything about today's marketing methods so sensibly, he employed someone to do it for him.
But when they failed, he blamed the media itself. I'm still trying to figure this out. Look, just because you don't understand something doesn't mean it doesn't work.
I have no bloody clue how the internal combustion engine works, no matter how many times people explain it to me, but that doesn't stop me driving a car; I don't use a horse and cart. Oddly, I think that's a better attitude!
Still, I'll keep an eye out for the poor old chap going by on his (no doubt high) horse.
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