Recently I was on the I95 and saw a billboard advertising a local car dealership. They were advertising ... dealer fees. Or so it seemed.
7 entries categorized "Color"
June 19, 2009
May 27, 2009
Color roundup
Once again, I am overhearing a conversation between a TSDG designer and a client about colour. (Or color, if you prefer).
November 11, 2008
Trying the impossible
I don't know why I'm bothering, really ....
May 01, 2008
See?
Remember, not everyone sees colors the way you do.
December 19, 2007
Car manufacturers follow the chefs
Once you start thinking of colors in connection with foodstuff, it is difficult to stop. When you think of luscious colorful foods, you develop a strong craving that would drive you to your kitchen or to the nearest diner. Foods have this dramatic impact on individuals. And the auto industry wanted to grab hold of this powerful stigma.
December 02, 2007
Color notes - fast food
The study of color is a huge subject. Researches have shown that certain colors affect us in different ways. Some of these are obvious; blue - the color of a sunny sky and a clear ocean - is a soothing color.
November 21, 2007
Color perception
Color selection is extremely important. And professional designers don't choose colors that 'look pretty'. Colors have meanings; colors evoke moods. Color has been the subject of many expensive and extensive research projects. Colors can also fool you.