AIS Media recently conducted a poll which showed that a huge 89% of consumers research a restaurant online before deciding to visit. Is your website reflecting your restaurant properly?
90 entries categorized "Design"
December 07, 2007
December 06, 2007
Online tools to organize your start up
In the old days, a start up checklist was a bunch of pieces of paper. Then came Excel and most start ups used this to chart and plan their opening. But come on, we're in the 21st. century, organizing your start up is simple using online tools.
December 01, 2007
Marketing to the kids
When a couple are deciding to eat out, usually it's the woman who decides where to eat. When a family are dining out, her decision depends on where the kids want to go. If the kids aren't happy, no-one's happy.
November 29, 2007
Common menu design mistakes
You can consider your menu as your 'silent salesperson'. A well-designed menu is the one marketing piece you will produce which is sure to be read by the guest. Once a patron is looking at your menu, your menu can determine what they order, how much they will spend and ultimately, create repeat business.
November 28, 2007
Staff uniforms
NoUniform was founded by designer Nicholas Oakwell in 2002. The company creates one-of-a-kind uniforms for the hospitality and food service industries; outfitting staff at many of the UK's most prestigious hotels and restaurants.
November 24, 2007
If you've got it ....
All those FexEx trucks blasting along the road .... displaying their famous arrow logo to the world ... what fantastic exposure that is; thousands of moving billboards showing their brand to millions on a daily basis.
November 23, 2007
Now THIS is feedback
We haven't been able to discover the origins of this photograph but we sincerely hope it is genuine and not staged...
Eye mapping and menu engineering
When you're in the business of branding and design for the food service industry, eating out takes on a whole new perspective. Most people look at the menu to decide what to order; designers look at a menu, analyze it and, usually, find fault...
November 21, 2007
Color perception
Color selection is extremely important. And professional designers don't choose colors that 'look pretty'. Colors have meanings; colors evoke moods. Color has been the subject of many expensive and extensive research projects. Colors can also fool you.
November 04, 2007
Avoid CAPITALITIS
It Seems That Capitalitis Is A Serious Problem In Writing At The Moment. You See How Ridiculous This Paragraph Looks? Furthermore, It Is Harder To Read.