TSDG restaurant branding

Until I'm blue in the face

Yes, I really do mean to go on about this until I am blue in the face.

Avoid the unexpected

The unexpected is fine in advertising but avoid confusing your viewers on your website.

Life after Facebook

And life after MySpace and all the other 'social networking' websites ....

Signs that your website is still in the twentieth century

Just as there are certain signs that show how old we are, there are some tell-tale signs showing the age of a website.

Imagine you're a search engine....

So you understand what you see in the image above, yes?

Refreshing your browser

It seems to happen almost every day ...

Search engines - first page myth

I spend a number of hours every week, carefully studying the statistics of hundreds of TSDG-designed websites.

Search engines and plurals

Search engines tell us, or at least they lead us to believe, that there is no difference in search results regardless of whether you use singular or plural words.

The internet is for the younger generation ....

Yes, we really have heard people say that!

Writing your website content

Writing your business website's content is a daunting task. You don't know where to start. Or, you don't know where to stop.

How's your restaurant website?

AIS Media recently conducted a poll which showed that a huge 89% of consumers research a restaurant online before deciding to visit. Is your website reflecting your restaurant properly?

Online tools to organize your start up

In the old days, a start up checklist was a bunch of pieces of paper. Then came Excel and most start ups used this to chart and plan their opening. But come on, we're in the 21st. century, organizing your start up is simple using online tools.

Should your restaurant have a blog?

Back in the last century - when a lot of people thought that all the world's computers were going to explode at the stroke of midnight on December 31st - it was OK to have a 'billboard' website; a site that simply announced who you are and where you are.

Using your restaurant's website

Tania's Table is a small family restaurant and catering operation in Aventura, South Florida. When they came to TSDG for a new website, they explained that they had a menu which changed on a weekly basis and would like the capability to a) change the text on their weekly menu page themselves and b) email their weekly menu to members of their email list; their regular patrons.

Use email in a professional manner

It's amazing how many business people still use old email methods which were created for domestic, rather than professional use.

Copyright issues and your website

Copyright issues can be extremely complicated. But in essence, copyright law can be boiled down to a single sentence - if it's someone else's, you cannot reproduce it, or emulate it in any way, without written permission.

Your email address

For years, every time I've encrypted an email address, I've thought "they're going to crack this soon". Rewind - when you were doing what, you thought what?

Links in website copy - no, no, NO

Believe it or not, we are still sometimes asked to do this. Unbelievable. How inconsiderate to your web viewers!